"Marketing cattle through internet auction is a fast growing industry, and very smart business decision for producers and buyers who do not want to leave their financial futures to chance."
INTERNET AUCTIONS
Midwestern Cattle Marketing, LLC (MCM) provides an Internet Auction service via eCowAuctions that is very different from those offered by our competitors. Our competitor’s events are often characterized by adverse weather conditions or poor quality streaming video transmitted from outdoor locations on a single sale day. Our eCowAuctions are true Internet Cattle Auctions, similar in format to other Internet auctions. They take place over a period of several days and feature high-quality photos of livestock in their natural environment, so buyers know that what they see is what they will get. With our eCowAuctions format, cattle are protected from the health risks of a sale barn environment.
Similar to Video Auctions when they were first introduced, eCowAuctions are quickly gaining popularity due to many advantages. Like Video Auctions, eCowAuctions reduce selling costs; incorporate competitive bidding, which results in optimal pricing; maintain cattle health due to minimal transportation; and allow producers and buyers to participate from the comfort of their own office or home. eCowAuctions, which are ideal for the sale of breeding stock, take place over an extended bidding window of several days, so buyers can place bids at their convenience. Buyers benefit from being able to view large numbers of cattle without having to make multiple trips to sale barns to find a good fit.
Even with the many differences between traditional auctions and Internet Auctions, eCowAuctions provide much of the excitement of a sale barn on sale day, with bidders competing, prices changing, and energy building right up until the close of the sale.
The eCowAuctions interface is simple to use for viewing photos and descriptions of cattle, making bids, and finalizing transactions. The registration process is similar to the process at a sale barn: the buyer‘s banking information goes through a simple confirmation process, and the buyer receives a bid number when registration is complete.
Our eCowAuctions reflect our commitment to integrity, long-term relationships, and results.
© Midwestern Cattle Marketing LLC.